In a significant move, Apple is gearing up for the retail launch of its highly anticipated mixed-reality headset, the Vision Pro, in early 2024. The Cupertino-based tech giant has outlined a comprehensive plan to ensure a smooth introduction of the cutting-edge device to consumers.
Employee Training and Seminars:
According to information from Mark Gurman's Power On newsletter on Bloomberg, Apple is leaving no stone unturned in preparing its retail employees for the Vision Pro launch. The company is set to conduct in-depth training seminars for Apple Store employees across the United States. These sessions, scheduled to commence in mid-January, will span two days for each employee and cover the intricacies of setting up and operating the high-end headset. Additionally, the training will focus on imparting the skills needed to effectively communicate the device's features and benefits to potential customers.
Specialized Equipment for Retail Stores:
Apple stores in the US are expected to receive specialized equipment soon, aimed at facilitating the assembly and packaging of the Vision Pro. This development signals that the headset's retail availability is imminent. While customers can choose to order the device online, Apple is likely to encourage in-store purchases, offering buyers the opportunity for hands-on assistance from trained employees regarding setup and operation.
US-Exclusive Launch and Pricing:
Initially, the Vision Pro will be exclusively available in the United States, with a limited stock rollout anticipated in early 2024. Apple aims for a retail launch as early as January, pricing the advanced mixed-reality headset at $3,499 (approximately Rs. 2,91,400). Reports also suggest the existence of a more affordable model without certain high-end features.
Challenges and Future Developments:
Despite the hurdles and delays faced by the Vision Pro, Apple remains committed to its success. Gurman previously reported on potential delays to the US launch, citing final device testing and distribution plans as contributing factors. Furthermore, Apple seems to be looking ahead to the next iteration, with the Apple Vision Pro 2 (Project Alaska) reportedly in development. This successor may feature design enhancements, including a flatter rear strap.
Production Challenges and Forecast Cuts:
Notably, a Financial Times report highlighted challenges in the production of the Vision Pro, leading to substantial cuts in production forecasts. Luxshare, Apple's exclusive assembler for the device, is expected to produce fewer than 400,000 units in 2024 due to the intricate design and production difficulties.
As Apple continues to navigate the complexities surrounding the Vision Pro, the tech community eagerly awaits the retail launch of this groundbreaking mixed-reality headset in early 2024. Stay tuned for more updates on this innovative device from one of the industry's leading pioneers.
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