HONOR Unveils Cutting-Edge Smartphones and Fashion Tech at IFA 2023

Berlin, September 1, 2023 – HONOR, the trailblazing tech company, took center stage at IFA 2023, showcasing its bold vision for the future of smartphones. Led by CEO George Zhao, HONOR unveiled its latest innovations with a human-centric approach that pushes boundaries in both technology and fashion.

The Magic V2: Redefining Foldable Technology

At the heart of the reveal was the HONOR Magic V2, the world's lightest and thinnest foldable smartphone. Weighing just 231g and folding down to a mere 9.9mm thickness, the Magic V2 combines sleek design with cutting-edge technology. It boasts a new-generation Silicon-Carbon-Dual Battery for extended use and an exceptionally durable hinge capable of withstanding over 400,000 folds – that's ten years of daily use. The Magic V2's camera setup is equally impressive, featuring a 50MP main camera, a 50MP ultra-wide camera, a 20MP telephoto camera, and two 16MP front-facing cameras.

Fashion Meets Technology with HONOR V Purse

HONOR showcased its innovative spirit with the HONOR V Purse, a concept that blurs the lines between fashion and technology. This foldable smartphone transforms into a stylish handbag with customizable features like dangling chains, feathers, and tassels that move in sync with the phone. Its always-on display turns it into a fashion icon, and the inclusion of sustainable materials like vegan leather in the straps underscores HONOR's commitment to eco-friendliness. By encouraging users to embrace a digital approach to fashion, the V Purse promotes sustainability by reducing the need for fast fashion consumption.

Collaboration and Customization

HONOR's commitment to collaboration and customization was evident with exclusive AOD designs created in partnership with renowned figures like BURBERRY's creative director Bram Van Diepen and contemporary artist Yunuene Esparza. Through the HONOR Talents Global Design Awards, emerging talents worldwide will soon have the chance to shape the future of smartphone design. HONOR plans to open its API interface, allowing designers to create sensors like gyroscope, touch, or ambient light for a personalized experience.

Best Buy Smartphone 2023-2024: HONOR 90

HONOR celebrated its recent recognition as the recipient of the Best Buy Smartphone 2023-2024 award from the Expert Imaging and Sound Association (EISA). To mark this achievement, HONOR introduced the trendy Ice Blue color option for the HONOR 90, offering users a fresh and stylish choice.

HONOR's presence at IFA 2023 demonstrated its unwavering commitment to innovation, sustainability, and user-centered design, making it a brand to watch as it continues to shape the future of technology and fashion.